Refining every detail: The Aviva Club is currently undergoing its final preparations. We are getting ready to open our doors and bring you a new standard of Modern Modest Fashion and Identity. Thank you and God bless you.

Discover The 31 Journey
Founder & Visionary

Lays Ribeiro: Image Consultant, Author, Mentor

Lays Pereira empowers Christian women to embrace their unique style, aligning outward elegance with inner worth. She guides them to build intentional wardrobes that reflect dignity and grace.

Elegant American Christian woman, Lays Pereira, in a silk blouse, gently touching a fine linen fabric, soft natural window light, rich tactile textures, warm tones, 35mm
Elegant American Christian woman, Lays Pereira, in a silk blouse, gently touching a fine linen fabric, soft natural window light, rich tactile textures, warm tones, 35mm
Our Foundation

Dignity Through Style

From a deep-seated passion for fashion and faith, Lays founded The Aviva Club. Her mission is to transform the narrative around modest dressing, replacing outdated stereotypes with a vision of high-end, contemporary elegance.

She believes that true style speaks softly of dignity, grace, and a heart aligned with biblical principles, enabling women to express their faith with confidence and sophistication.

Our Approach

The Quiet Luxury Ethos

Lays's philosophy integrates professional image consulting with a profound understanding of biblical principles. She provides practical tools and insights, helping women cultivate a wardrobe that is both intentional and authentic to their values.

This approach extends beyond clothing, fostering an holistic sense of well-being where personal style becomes an expression of inner beauty and strength, reflecting Proverbs 31 dignity for the modern woman.